Our Leadership

 

Smash Franchise Partners, LLC is the franchisor for the Smash My Trash® brand. Our executive team brings decades of leadership experience to the company. With diverse backgrounds and proven track records of success, we are well positioned to keep Smash My Trash at the forefront of disrupting the waste industry.

Brian Reeve, CPA

Chief Financial Officer

Brian Reeve is Chief Financial Officer for Smash Franchise Partners. He joined the company in June 2021 and leads the finance and technology teams. Prior to Smash Franchise Partners, Mr. Reeve served as CFO for Hotel Capital, LLC, a private equity hospital investment bank. He has also held leading financial roles for HDG Mansur, Citimark, Lauth Property Group, and The Pritsker Corporation. Mr. Reeve has a BA from the Kelley School of Business at Indiana University.

Chuck Sullivan

Chief Marketing Officer

Chuck Sullivan is Chief Marketing Officer for Smash Franchise Partners. He joined the company in September 2020 and leads the marketing team. Prior to joining Smash Franchise Partners, Mr. Sullivan was CMO for Senior Helpers. He has also held marketing leadership roles at K12, Hilton Worldwide, Fiat Chrysler, and Ford Motor Company. Mr. Sullivan has an MBA from the Wharton School of the University of Pennsylvania and a BA from Michigan State University.

Jer Dunlap

Chief Political Affairs & Communications Officer

Jer Dunlap is Chief Political Affairs & Communications Officer for Smash Franchise Partners. He joined the company in May 2021 and leads the Public Relations, Learning & Development, and Field Support teams. Prior to joining Smash Franchise Partners, Mr. Dunlap was President of Whole Training Solutions. He also served as lead trainer for Baker Communications Institute. Mr. Dunlap has a BS from Cedarville University.

Joel Miller

Vice President of Fleet Operations

Joel Miller is Vice President of Fleet Operations for Smash Franchise Partners. He joined the company in November 2018 and leads vehicle procurement, rigging, and parts operations. Prior to joining Smash Franchise Partners, Mr. Miller held managerial roles with Chemoil Corporation and Schaefer Mold. Mr. Miller is also a 10-year veteran of the United States Army.

Mike Watorski

Vice President, Franchise Development

Mike Watorski is Vice President of Franchise Development for Smash Franchise Partners. He joined the company as a Regional Sales Manager in early 2021, and was promoted to VP of Franchise Operations in September 2021. He leads the field-based team of Franchise Business Consultants. Prior to Smash Franchise Partners, Mr. Watorski held franchise development leadership positions with several major franchise operations.

Chuck Adams

Vice President of National Sales

Chuck Adams is Vice President of National Sales for Smash Franchise Partners. He joined Smash Franchise Partners in September 2021. Mr. Adams has 30 years of experience as an entrepreneur and sales leader for companies ranging from dot.com startups to hyper-growth SMBS and Fortune 50 companies. Previously, he was SVP of Sales for High Level Marketing, a 100-person Google Premier Partner digital agency. He also owns several Smash My Trash franchises. Mr. Adams has a BS from the University of Alabama.

Hugh Lee

Vice President of National Sales

Hugh Lee is Vice President of National Sales for Smash Franchise Partners. He joined Smash Franchise Partners in September 2021. Mr. Lee is a top-producing sales leader with 23 years of sustained sales and management experience across a diverse set of organizations. Previously, he held sales leadership roles at Viincari, PeriGen Electronic Fetal Monitoring, and GE Healthcare. He is also an owner of a Smash My Trash franchise. Mr. Lee has an MBA and a BS from the University of Alabama.

Our Mission

To fundamentally disrupt commercial material management by redefining the business model, significantly reducing waste processing costs, and pursuing genuine environmental stewardship.

 

Hundreds of locations that serve thousands of business clients across 40 states.

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This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.

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